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28

Apr 2015

The Pursuit of Essentialism

I have a hard time thinking when my kitchen is cluttered.

As an admitted procrastinator — something I’m trying to work on, but also not — if I have a full day’s workload in front of me and there are dishes on the counter or a carpet to be vacuumed, guess which ends up taking priority? Over time I’ve learned to appreciate it, I turn cleaning into a zen-like experience. After constantly working on thought-heavy and creative projects, the odd repetitive or menial task can be a great time to center oneself or work through opportunities. This little time-out can be hugely beneficial and pay off in spades later; when I finally do get started on my work I’ve organized a plan of attack, minimized outside distractions and can focus completely on the task at hand.

When life around me is unorganized, I am unorganized.

It’s something I’ve known for years and have spent the last 6 years trying to hone in on and learn to minimize. Minimize stress, minimize belongings, minimize work, all to maximize what little time I do have. That we all have! It was December, over the course of a couple flights, when I got around to reading a book recommended to me by one of my housemates, Joe. We’d been chatting about what was absolutely necessary in life and what isn’t. I was looking forward for my business to 2015, trying to figure out what I wanted to do this year and what I would give up in order to achieve that. Joe had begun reading “Essentialism: The Disciplined Pursuit of Less” by Greg McKeown and based on what he’d read so far he thought I would enjoy it.

From the description of the book:

The Way of the Essentialist isn’t about getting more done in less time. It’s about getting only the right things done.  It is not a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter.

The way McKeown explains essentialism using real-word examples spurred a renewed interest in minimizing the non-essential. It’s helped me refocus on what is necessary, and more importantly, how to discern what is not (which, it turns out, is most things). Essentialism has begun to influence everything; how I work, my personal relationships, organizing my closet, grocery shopping, even nights out.

Seriously. You get one life, better make it count.

Seriously. You get one life, better make it count.

I am at the dawn of 30. This September I will be saying goodbye to my 20’s in the best way possible, building on the promise I made myself when I first went freelance back in 2013; be the absolute best me I can be. So here I am minimizing distractions, finding time for what’s important to become a healthier, happier, more productive self and to radiate that back into the world.

There will likely be something along my journey for everyone as I minimize my closet, media, mind and life. I’ll be posting on Tuesdays until I feel I’ve reached my essential.

 

  • by Brandon William Fletcher
  • 0 Comment
  • Apr 28, 2015
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13

Jan 2014

As part of his film Stainless, photographer Adam Magyar shot high speed cameras out the window of his subway train car in three different cities: New York, Berlin and Tokyo. The result is a stunning and still masterpiece. The featured video is from 42 Street—Grand Central.

Here’s Tokyo

And Berlin

 

  • by Brandon William Fletcher
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  • Jan 13, 2014
  • Video

20

Dec 2013

This is totally incredible. The classic Jonny Quest intro, re-created in painfully time-consuming stop-motion animation.  Roger D. Evans does the show proud.

More after the jump

 

  • by Brandon William Fletcher
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  • Dec 20, 2013
  • Video

14

Mar 2013

Meet Maxim, the young inventor of a truly jaw-dropping new technology with limitless applications that will eliminate the need for screens and monitors — and all manner of electronic junk.

 

  • by Brandon William Fletcher
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  • Mar 14, 2013
  • Video

26

Feb 2013

I get a lot of inspiration from vintage pulp cartoons and sci-fi films from the 30’s—60’s, it drives a lot of what of the design choices of films and print work I do. I also love the people who nod to this bygone era of hope for the future, like Sky Captain director Kerry Conran. I recently came across this old Superman animated short from 1941 and couldn’t believe the quality and smoothness of the animation in it, on-par with some of ’80s greats like Akira. I can definitely see the similarities in the 1990’s Batman Animated Series to this original comic. The colour, lighting and futuristic technologies in this are just fantastic.

 

  • by Brandon William Fletcher
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  • Feb 26, 2013
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11

Feb 2013

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I’ve always loved symmetry (to an almost OCD state of being) and found that’s often been on par with a love for geometry. It’s exciting to see it revisited in design these days with the help of newer computers, it’s all very beautiful. Seth Hardie has been taking some great Instagrams (@hallwood) using the iPad app Poly. I mean, I already want to buy an iPad, but this is enough to really push me over the edge.

 

  • by Brandon William Fletcher
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  • Feb 11, 2013

31

Jan 2013

Talented Illustration designer Jasper Goodall made this short film about Sanna Annukka and her new autumn/winter collection for Marimekko called Pohjolassa. I’m a huge fan of patterns and have always enjoyed symmetry but lately have been pushing myself in Illustrator. As far as the Adobe suite goes, Illustrator still isn’t my strongest and I’ve learned a lot in 2012 with it.

I’m currently working with a client on her brand refresh and going over bag designs these last couple weeks, been a great experiment in pattern making. I’d love a chance to make wallpaper or textiles like these down the road.

 

  • by Brandon William Fletcher
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  • Jan 31, 2013
  • Video

20

Jan 2013

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Filed under Too-Good-to-Be-True, artist Denis Medri has regularly shared with us alternate visions of my two favourite universes, Batman and Star Wars. I’m not kidding when I say, apart from the Buffy-verse, nothing compels me more than these mythologies. The only two video games for X-Box I play regularly are Arkham City (third or fourth time around at this point) and The Force Unleashed Series (twice through each). Here he’s shown us Batman if it took place in Grease territory (Greasers!) and Star Wars (original trilogy) if they were in an ’80s teen movie. FYI, he’s also introduced us to Western/Samurai Epic Star Wars, also worth a lookie-loo.

 

  • by Brandon William Fletcher
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  • Jan 20, 2013

25

Oct 2012

I mean, yeah… if you’re into that kinda thing (that thing being epic sound mixed with intensely hi-def footage of Iceland, a resplendent land bathed in grandeur).

A joint collaboration with rock / ambient / experimental band MONO (monoishere.com), Legend takes you on an epic journey through Iceland’s breathtaking landscapes during the time of the midnight sun.

More here.

 

  • by Brandon William Fletcher
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  • Oct 25, 2012
  • Video

25

Jun 2012

Derek Low, a student at Berkeley, set out to create the most ridiculously automated dorm ever. From automatic drapes and a morning alarm to a lighting set-up that can be switched to party or romantic-mode, this dorm is like something out of the future. What may be the best feature in the room is an emergency party button that turns the room into a pulsating, strobe lit dance floor.

(via Apartment Therapy)

 

  • by Brandon William Fletcher
  • 0 Comment
  • Jun 25, 2012
  • Video